If you own a project or company and you have a product that you want to sell and expand your online business, you must carry out advertising campaigns in order to reach the largest number of potential targets to become your customers. Let me tell you more about advertising campaigns
It is no longer enough to sell or do normal marketing, and here I mean selling in the store or company, and dealing only with customers who are accustomed to your product, but it is necessary to go to the Internet, given that the Internet has become available and online commerce is the prevailing trade today. Many people have accounts on social media platforms and their online presence is increasing. So the person searches for anything he wants by browsing the Internet, so most commercial companies have gone to marketing their products via the Internet. To increase sales and enhance their brand awareness.
E-marketing has advantages that outweigh ordinary marketing, for example, but not limited to, that e-marketing makes you reach the largest number of potential targets who will become your customers later, and also makes you go out of the scope of your geographical environment and make you reach audiences from other countries, and this thing is difficult to achieve in Ordinary marketing The cost of e-marketing, if we compare it to regular marketing, is much less than regular marketing.
And e-marketing is divided into paid and unpaid e-marketing, unpaid marketing, which is publishing on social media platforms without advertising campaigns such as sharing the content you write on your page on groups and comments and inviting your friends to visit and like your page, but e-marketing Unpaid will not make you reach your goals in the expected time and will not achieve sales for your product as required, especially since the Facebook platform, which is the largest platform in terms of the number of users, has become unpaid marketing is absolutely useless, and this is what marketers and publishers know on this platform, As the content no longer reaches a quarter of the fans of your page, for example, if you own a page and you have a thousand followers, the publication will reach only ten percent or less, due to the large number of pages created on this platform and the large number of users, and this is justified by the company Facebook, so paid e-marketing is more feasible and its cost will not reach a quarter of the cost of regular paid marketing, such as doing ads on TV or radio.
Therefore, I advise anyone who owns a product or service and wants to sell it to go directly to ads on social media platforms, and in this article I will talk about advertising campaigns on the Facebook platform in particular.
First, you have to create an account on the Facebook platform, such as creating an account on the Ads Manager website, and after you have an ad account, you can enter the Ads Manager and create an ad. It is not possible to create a new page and a new company and set your first goal to buy a product, but you must first know the audience about you and your product and the things you offer and to enhance your commercial identity in people’s minds in order to create trust between you and your target audience, This is due to the large number of competition on the Internet as it is in reality.

To read an article on the importance of visual identity

After defining the goal and the marketing strategic plan, you will create the advertisement, and Facebook will show you several goals, you must choose one of them according to your strategic plan,

I will mention and summarize the goals for you so that you are aware before creating an ad:

• Strengthening brand awareness: This goal enhances your brand in the mind of the public, and you do this goal so that more people can get to know you and see the products and services you provide, as the longer you watch the advertisement, the greater the chances of remembering it and remembering your visual identity and Your brand, this goal does not guarantee that you will sell or interact on your newspaper or publication, but rather guarantee that your product and logo will become in the minds of the masses

• Reach: After promoting your brand, you want to reach the largest number of audiences to create trust between you and them, as your ad will be shown to the largest number of people and you can limit access to a custom audience so that you can get conversions later.

• Like the page: And here after you have in the minds of your target audience, you can now write attractive content with a great design and bring more people to like your page and urge them to take this action so that they can see and interact with your upcoming posts, and then you can set the goal of interaction and write content Purposeful and attractive on your products or services and offer them to your custom audience in order to get the largest number of interaction and shares for your post and comments.

  And in this case, you have created trust between you and your audience, and you have a custom audience who knows what you offer, your product, services, and other things you may offer, and you are able to ask them to take an action such as buying and visiting a store or website or viewing Video.

  And that makes us move to conversion goals after we've built that confidence

• Install an application: for example, if you have an application and you want your audience to download and install it, here you can choose the goal of installing the application and choose the custom audience that you want to download, write content and put a design or video that expresses the application that you want your audience to install and then put the option to install Below the design so that the public can see it, click on it, and transfer them to the application to install and register in it.

• Watch a video: If you want to create a video that expresses your content, product or service, you can upload it to Facebook and choose the goal of watching the video in order to reach the largest number of audience to watch the video and learn about what you offer and take action to contact you or enter your page and get to know you more.

• Messages: where you can ask your target audience to message you on Messenger or on WhatsApp by placing an attractive advertisement and placing an action to send a message at the bottom of the design or video, in order to receive many messages and talk to your audience and provide them with your services and Your products, prices, and sales.

  And there are also a lot of goals that you want to choose, according to your strategic plan and where you want to reach and achieve what you want.

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  out advertising and marketing campaigns by contacting us here.

  Also read an article on targeting in the marketing plan