Your colors express you and we know you, this is confirmed by psychology and confirmed by experiments, as the colors you love are the ones that express you and your personality, so when companies design a visual identity for them, they put the colors that express their activity and behavior at work, The colors represent the company before its product is seen
Choosing the colors of the visual identity helps to shape the personality of the brand as you want it and attract more audience to it.
What do the different colors of visual identity express?
Whether you are a graphic designer designing visual identities from the core of your work and experiences, or a company manager looking for the perfect color for your company’s visual identity, what are the most used visual identity colors Find the colors associated with your target market and make your choices among them. In addition to learning about the colors that competitors use and choosing a distinctive color combination to give your brand a unique personality. In addition, use colors that evoke positive emotions and target your brand such as vitality, confidence and richness. However, avoid using the color that spreads as a fashion for this year. What appears quickly fades quickly. Colors move emotions, whether they are positive or negative, and they also affect the feelings of the target audience.
Colors and their attributes
The burgundy color is also called (Deer's Blood), which is a shade of muted red and is considered one of the luxurious royal colours. It conveys richness and gives a feeling of happiness, warmth and friendliness. It harmonizes with many colors on top of them earthy colors And it gives confidence and security in dealing, so we chose this color for our company because the most important thing that distinguishes us is to give a feeling of happiness, confidence and reassurance in dealing with us. Energy scientists say that it symbolizes belonging. It is the most eye-catching through its lively and exciting nature, so its presence in the interior decoration distracts attention from the rest of the room. Red color Red is a hot color. Red indicates interest and expresses feelings of love, passion and anger, as well as to signify strength, courage and danger. The color red energizes us, motivates us to work, and gives us confidence. Red is a warm and positive color, associated with strong energy. Red enhances metabolism and breathing and raises blood pressure. Red is a clear, eye-catching and interesting colour, so it suits people with a showy nature. For example, most fast food restaurants prefer the color red, because the red color encourages customers of fast food restaurants to eat the meal quickly and go quickly The color orange Orange indicates encouragement, optimism and self-confidence, radiates warmth and happiness, and orange combines physical energy and psychological stimulation. Orange combines courage, enthusiasm, renewal and vitality. It also affects the human appetite for food positively, and stimulates it. Therefore, most restaurants choose the color orange with red, as used by gaming and amusement companies. the yellow color Yellow is the color of the mind, and it is the lightest color in the spectrum. Yellow symbolizes warmth, renewal, hope and joy. Yellow is the lightest color in the spectrum, and the closest color to sunlight, so it is used in children's rooms and study areas. It helps to increase focus and develop mental abilities. It also helps to overcome depression. Yellow is also associated with caution, which is why it is often used in the design of life jackets and in cordoning off dangerous areas and spaces. the colour blue The blue color indicates positivity, and makes you feel comfortable, calm, stable and reassured Blue has the opposite effect of red; It is calming, reduces stress and fear. It also slows the pulse and reduces appetite for food. Blue is the favorite color as it gives a sense of confidence, honesty and influences the mind. The design of the famous social networking site “Facebook” in blue is due to its psychological impact associated with feelings of trust, sincerity and loyalty. Also, most hospitals prefer to put the blue color because it relieves anxiety and tension and is a calming nerve
White color White is the color of serenity, honesty and purity. It symbolizes purity and innocence. White color is always associated with cleanliness and order. White is also largely found in doctors' offices because it gives a sense of purity, cleanliness and perfection Black Color Black is the most complex color of the spectrum. Black is associated with power and elegance. It denotes strength and authority; It is considered a formal, elegant and prestigious color. It is also a symbol of sadness, death, evil and mystery. Care must be taken to use this color and choose it carefully because each of its degrees suggests something different
In the end, color preferences may vary from person to person according to gender, age or culture. Therefore, choose your color according to the product you offer, your behavior at work and your usual activity, and it is also chosen according to your target audience.
