marketing plan

It is a working mechanism that focuses mainly on sales and their size in the market, and also that works to ensure the company’s spread more widely, as it helps to identify the nature of the target market as well as potential customers and it is an answer to three questions
Where is the company's website?
Where do you want to reach the company?
What are the best ways to achieve goals?
 
 Four main points must be identified in writing the marketing plan, and they are:
Define the marketing environment
Determine potential customers
Define a marketing strategy
Determine the type of competition expected

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And when writing the marketing plan, part of the goals are set before the process of dividing the market, targeting and building the mental position
 
 Market division: It is to deal with the market as a single block or divide it into several sectors. Each sector has its own plan. There is a difference between division and targeting, as division is placing all the possible segments that your company’s capabilities can develop for the marketing mix, but targeting is your choice. for one or more segments and directing a marketing mix for each segment separately
 
There are criteria for apportionment
 
Geographical division: is the division according to each country or geographical area
 Population division: It is to determine the age, gender and occupation
 Psychological classification: which expresses interests, traits, and personality
Division according to purchasing behavior: it determines the places of purchase, needs, desires, and income

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And when writing the marketing plan, we must go through three stages, which are:

Pre: The first step is to choose the target market and then define your marketing message meaning what distinguishes you from others and then choose the way to reach your customers
During: generating potential customers and this stage its content creating interest and buying and taking care of potential customers and converting those interested into buyers
BEYOND: Lifetime customer retention, world-class experience, CLTV rate, increased customer cash flow

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