If you work in content writing or marketing, you must have heard of these two terms copywriting and contentwriting
So today we will detail the difference between them and what each term means to be fully aware of the difference between them as many do not know the difference between them so complete the article for the other and memorize my words well and carry a paper and a pen and record everything you read so that it becomes firmly rooted in your mind more

The difference between copywriting and contentwriting

copywriting
And it is writing the advertisement, i.e. writing advertising content that aims to sell directly, and to make the reader make a decision to buy and request the service or product that you are promoting, whether the content is text, video or design. And this is the task of the ad content writer, and of course writing ad content may not be as easy as you imagine. Putting a call to action Inviting the customer to take action, whether by calling, sending a message, purchasing directly, or entering the application as you see fit for your business. And the writer of the advertising content must write the postal letters
Write the title and description of the text ads
Writing advertising content on sales pages
Writing advertising posts on social media

To read SEO

contentwriting
And it is the marketing content, meaning that the content is used for the purpose of marketing, but not advertising. It is not intended to sell, but it may be intended to encourage the reader to interact with your product or service and introduce yourself and your visual identity to potential customers, the content may be providing useful information or motivational content Or entertaining content, the purpose of it, as we said, is to motivate the target to interact with you and not buy, and this content has a far goal so that if you can attract customers to you through the marketing content, then you will write the advertising content and ask them to buy after your brand and visual identity become known Your customers have been attracted to you through your previous marketing contents. And the marketing content writer should
By writing the content for the blog of your site through which you sell a product or service
Writing Facebook posts that contain free information and motivational posts to make them more confident in your site
Write emails containing free information and tips for your mailing list

We conclude from all of the above that the difference between
 copywriting and contentwriting, which is that the advertising content is aimed at direct sales by writing advertising content and making the target take a step to buy, and the marketing content is intended to pave and interact to attract the target and potential customers to you to sell the product or service later