E-Marketing

Digital marketing includes many advantages, as it combines the advantages of traditional marketing in terms of spread, accuracy and its own advantages, such as marketing services and products online. Among the advantages of digital marketing: ease of spread, expansion, and attracting potential customers. It suits all types of profitable and non-profit companies and institutions. It opens up new local and global markets for you. Provides effort in terms of planning and implementation, and the ability to show the efforts of the company or organization more efficiently and creatively than traditional marketing. The advantages of digital marketing do not appear unless there is a professional team capable of its marketing tools, through whom you can reach the desired results with the least effort and the best cost.

Digital marketing via Facebook requires you to take certain steps, namely: a specific marketing plan that includes: goals, performance indicators, competitor analysis, knowledge of the nature of the market and determining the target audience, managing the organization’s account on Facebook by responding to comments and conversations of followers, creating high-quality professional content tailored to an audience The target according to its purchasing journey, designing visual media (images - GIFs - videos) that attract the beholder and suit the nature of your business, and analyze and develop content and images in line with market changes.

Marketing a product on the Internet needs an analysis of the nature of the product and its most important features, and start preparing professional marketing research centered on the nature of the market and the target audience and in any way it can be reached, and then start developing strategies to attract the target audience and convert them from visitors to potential customers and then to permanent customers In what is known as the "Loyalty Circle", it is worth noting that by following the basics and concepts of internal marketing, marketing the products - whatever they are - becomes easy, through which the customer feels that he is one of the seller's priorities, and that the producing institution is the most experienced among its competitors; So the customer chooses your organization and even recommends the organization to anyone with similar interests.

E-marketing is constantly evolving, so you find that there are modern marketing methods that you have to know and know their basics; To be able to spread awareness of your brand in the best way, and among the modern marketing methods: (inbound marketing - email marketing - content marketing - launching an online advertisement - customer care).

Without content, neither your customers nor your target audience will know about you. Content is the king in the field of e-marketing. Therefore, e-marketing agencies are very interested in content marketing, and are working to provide all the capabilities and techniques that help their clients create innovative and useful electronic content and manage this content with professional programs such as the program Hubspot.

Methods of attracting customers and outperforming competitors appear in the principles and foundations of internal marketing, as there is the so-called “customer acquisition” art that depends primarily on integrating marketing and sales together by integrating marketing content and sales data and analytics, in addition to strategies to attract customers from Through studying the market, knowing the channels of communication with them, providing innovative plans to reach them, providing multiple marketing methods that help in the process of attracting customers, in addition to providing the so-called "sales empowerment", which aims to significantly increase the organization's sales by providing all the information the sales employee needs. ; To get to know more about potential customers and the nature and what are the most appropriate ways to communicate with them and acquire them as permanent customers.