If I ask you about the colors of Pepsi, Coca-Cola or Facebook, you will answer without hesitation; Because the logo and colors of the companies mentioned have become engraved in your mind, where you can distinguish the company from its colors and lines even if you do not look at its logo
What is visual identity? To function properly, a company must develop its own identity, based on a unique design and well-defined graphics. All of these components make up the ‘visual identity’. Consisting of the name, logo, font, colour and signature style, the visual identity is essentially the story of a company and the values that it wishes to convey. It is essential for a brand asserting themselves through both print and online media, and is one of the fundamental pillars of the communication strategy of an organisation.
A key element of the visual identity is, of course, the logo. It allows an organisation to not only be recognised, but remembered. The creation of a logo is not something to be taken lightly, and it is always a good idea to meet with professional designers. Specialists in communication and design identify your needs, tastes and personality and bring them together to build a powerful logo. An integral part of visual identity, it gives you the opportunity to differentiate yourself from competitors.
Today, a company no longer builds its reputation solely on products or services. The image that it conveys is also seen to be a measure of its success. Before embarking on the creation of a visual identity, you must explicitly and precisely identify the strategic goals of your business
And there must be consistency in the visual identity, which is what is meant by consistency
Visual Logo: Where a distinctive logo must be made and expresses the service you provide and is known to be specific to your product if it is seen by others among the crowds of various visual logos Verbal slogan: It is the sentence that expresses you and the value of your product or service that you provide to the public Color group: where you must choose the color that fits what you offer to the public, it is not important to choose the color you like, but to choose the color that expresses your company. White, blue, and so on The value : of your product or service: If you put all of the above in its rightful place, but you neglected the value, you will lose all the work you did previously, all of the above is important, but the value is the most important, it is what establishes you more in the mind of your audience and is what makes you distinguished from others , as the value should express (speed of performance - quality - honesty - environmental protection - patience)
The importance of visual identity lies in consolidating the image of your company in front of others, as the examples we mentioned at the beginning of the article, as these companies have become engraved in the minds of everyone, and you can distinguish them from thousands of other companies that provide the same product or service, if you can establish your mental image in Everyone's mind will dominate the market Its legal registration also protects your product from imitation and consumer deception, and your visual identity also expresses the strength of your company and its influence on others through the logo and colors that express you
