Writing commercial content for social media platforms
It is easy to start developing your marketing plans and start promoting and creating platforms, and perhaps you will be surprised despite the amount of money you put in with the lack of conversions and interaction and the lack of an increase in sales
This is because the cornerstone of the success of any advertisement or marketing campaign is the content, especially the content of social media platforms
What is the purpose of writing engaging content?
It is not enough to explain the service or product to create an attractive image for followers, The Internet is teeming with outlets, electronic stores, and commercial activities, and competition does not stop
Therefore, the role of the content is not limited to explaining the features and services, but also extends to persuading the potential customer or follower of the advertisement to carry out a conversion or interaction process
What is the difference between writing business content and general interactive content?
Writing commercial content is more difficult and complex than writing interactive, entertaining or service content in general, The commercial content writer must excel in a wonderful and professional writing talent with full knowledge of the information and services to be promoted, The content writer must also fully know the goals of the campaign to choose the appropriate words and metaphors to communicate ideas and information in a clear and elegant manner. Writing interactive or entertaining content has no clear limits and restrictions
Its goal is transient interaction or just news for those interested only, and getting followers or conversions is not among its goals. While commercial content is considered the gateway to advertising and the marketing campaign and the most powerful tool in gaining more conversions and raising the percentage of daily sales by providing solutions, product or service in an attractive and distinct way from the common
We will show you the basic ways to write attractive commercial content
Avoid words that are difficult to understand
One of the weaknesses of the content is the use of deep or outdated words such as “alley” instead of “street” or “underneath” instead of their more common synonyms such as hug or prepare
Don't use expressive phrases
One of the most common mistakes that commercial content writers make
Excessive use of exaggerated words and phrases in a product, service, or company
Such as “the strongest show in Europe” or “the first company in the glass industry” and the repetition of these phrases and sentences that alienate the follower and customers
Answer questions from followers
While writing the content, you must know what matters to customers and the audience and answer it through the content and start with a key sentence that prompts the target segment to read the publication or article completely and inquire
Present your uniqueness in an appropriate format
Do not forget when writing the content for your business, especially on social media platforms, to provide what distinguishes you from your competitors to attract more interest and reach serious customers in completing the purchase process or benefiting from the service without much explanation
In the end, the world of e-marketing has many developments in all aspects, and content is an integral part of e-marketing
It is necessary to take into account the appropriate content style for each platform and to know the differences between the commercial content of social media platforms and the content of search engines
