Even your project succeeds not from marketing, so I will tell you a very beautiful story
A band was on a United Airlines plane heading to Britain for a concert, but during the landing of the plane, the airline staff randomly placed the guitars, which led to the destruction of the guitars belonging to the band, and after the band filed a complaint with the company and did not receive an answer, The band released a song called United Breaking Guitars, and as soon as this song was published, it met with a large audience, which prompted the airline to pay compensation to the band.
The name of the song and its content prompted the audience to interact with it, and they were able, through the content they provide, to solve the problem they faced, and without this step, they would not have been able to solve their problem, and this same thing applies to companies or anyone offering a product or service given the large number of competitors around it And also in order to be able to attract the attention of customers to him and what he offers, and without doing marketing, he will not be able to sell anything
Therefore, marketing is the activity that helps to identify the needs and demands of the beneficiaries, including the planning, design, transfer of ownership and distribution of the goods/service.
The British Marketing Institute defined it as a creative activity intertwined with the activities of business organizations, with evidence that the modern concept of marketing states that marketing begins before, during and after production, that is, even after delivering the commodity to the beneficiary.
As defined by the American Marketing Association as the process of planning and implementing everything related to the development, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the goals of individuals and organizations.
Therefore, companies were racing to carry out normal marketing operations such as advertisements on television or radio or in newspapers and magazines, but today, given that we live in the age of technology, dealing via the Internet has become the dominant deal, and also due to the presence of viruses that decimated this world. Online purchases have become dominant in the commercial market, so e-marketing has become the dominant marketing today and the most effective than others to attract potential customers to our products or services.
The importance of e-marketing lies in
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Reaching customers in geographically remote places, you have become able to reach the largest number of customers in any country you want, no matter how far away from your country
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The continuity of the relationship between the marketer and the buyer after the first purchase and may continue to provide several offers and several other services to the same buyer and talk to him constantly
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Low marketing cost. You no longer need to spend a lot for an advertisement on TV or place an advertisement in the streets. You are now able to reach the largest number at the lowest cost.
