Marketing is the backbone of any company, whether commercial or non-commercial. Marketing is no less important than the products issued by companies. Without marketing, we cannot market products.
Marketing is also due to its maximum benefit in that it is able, through the strategies and plans that it sets, to study competing markets, know the needs of goods and services, study competitors in the markets and work to determine their strengths and weaknesses. Marketing First we have to define marketing, which is the art of creating real value for customers, it is the art of helping the customer to become better, and the slogan of marketing is quality, service and value, and marketing is the ability to achieve strategic goals
The strategic objectives of marketing are to define the objectives of the company, and the marketing objectives are numerous and cannot be counted,
and one of the most important of these
objectives Increase Sales Gain many potential clients Attract new clients Brand awareness Maintaining existing customers and providing them with other services Sell New Product Increase interaction on social media platforms
In order to determine your marketing goals, you must be logical in your calculations and know what your capabilities are, what the target market is and the volume of demand, and you must follow several methods before writing the marketing goals for your company, such as marketing surveys and marketing research and experiment for yourself in choosing the most successful marketing process, bearing in mind that you You may not succeed on the first try, so several methods must be developed and tried to choose the method that leads to better results. And when defining marketing goals, great care must be taken to determine the time needed to accomplish them, for example, three months, a year or more. You must determine the marketing objectives you want to achieve based on market and company conditions. For example, if your goal is to achieve sales first, you should determine how much and how short a percentage of sales will be, as well as how much potential your company has to do the job and whether you have the ability to generate a large percentage of sales over a given period Or are you able to achieve a greater or lesser percentage so as not to fail in this task by setting an irrational goal and an illogical period of time given your capabilities.
These can be very challenging, especially in determining the percentage of the goal to be achieved and the time period. Therefore, it is preferable to use a marketing company specialized in this matter to help you study marketing research, study the market and competitors, and compare it to the size of your company.
And when setting marketing goals, you need to answer two very important questions:
Where will I go in the market? How will I appear in the market?
The answer to them is summarized in a model known as STP, and it consists of three basic stages:
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